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What we learned from co-creating a connected device and its digital companion Software — the Yin to Hardware’s Yang Hardware launch cycles take a long, long time. Much longer than their software counterparts. While hardware is complex, it adheres to the universal...
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In our last blog post we explained what we did to prepare our Kickstarter campaign, which reached €410.000 ($450.000) within 34 days. Great preparation is essential for any campaign, but also the execution during the campaign needs to be tightly managed to...
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A lot of companies still think that smart lighting means putting as many features in one lamp as possible to satisfy each and every customer, even if the features have nothing to do with light. There are lamps that can...
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These are amazing times for hardware startups. Companies such as Fitbit, NEST and Beats grew rapidly and went public or recently got acquired by established companies. Hardware startups are benefiting from the increasingly affordable and accessible resources and tools for...
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